Posts by Peter O'Flynn
Direct mail is dead. Long live direct mail.
In these times of cheap and ubiquitous digital communications: email, social, mobile etc; you’d be forgiven for thinking that so-called ‘old school’ formats such as direct mail were ineffective and outdated. However, direct mail’s fate isn’t sealed just yet. Let’s quickly examine direct mail’s chequered past Born in the mail-order era of the early 20th…
Read MoreFairgrove Partners
We just launched the new website for Fairgrove Partners, a London based strategic advisory firm. We’ve also advised them on branding, producing stationery including business cards and letterhead. Peter provides a superb all-round package of creativity, technical competence and commercial acumen, which has impressed us on two assignments. He has a strong grasp of trends…
Read MoreHarvey Fuchs New Brand and Website
It’s always a privilege to work on a marketing agency’s brand, especially one with the pedigree of Harvey Fuchs. Originally called Harvey Fuchs and Partners, it was felt that simplifying the brand would help create a clean and confident new identity. The tagline ‘Brand and Communications’ clearly positions the agency, and the simplification of their…
Read MorePersona Bubble Animation
This quirky one minute animation was commissioned by web developers White October for their client PersonaBubble. Their website needed a simple ‘elevator pitch’ to explain the benefits of taking the PersonaBubble personality test. Copywriter Jeremy Renals and I produced a script which was swiftly signed off, the storyboard followed and I commissioned both voiceover and…
Read MorePer Actum Press Advertising
Responding to a request, I wrote a simple email giving some pointers on working in design. This led to the Per Actum director seeing my portfolio site and being particularly drawn to a Toshiba air conditioning press ad I had created. A short while later we met, and I was commissioned to develop some arresting…
Read More